The Second edition of ‘Trees of Hope’ was woven around the idea of benefiting the society at large and engaging the Brookfield community around the same.
So, we built a campaign around child education that aimed at spreading joy, hope, and knowledge.
This was translated into Larger-than-life
Christmas trees with bookshelves where people could donate pre-loved books or post pictures with the Tree on their social media handles. For every 10 posts, Brookfield Properties promised to sponsor the education of one child for a year.
Also, a dedicated website was created to reflect details of the campaign, real-time numbers, and allow users to schedule book pick-ups from the comfort of their homes.