It’s the most wonderful time of the year, when we gather with our loved ones, exchange gifts, and make unforgettable memories. But we know that not everyone has the same privilege!

So, we set out on a mission to spread the magic of Christmas to those who needed it most. We teamed up with Brookfield Properties to curate a heartwarming campaign that would bring a smile to children’s faces, and partnered with the Smile Foundation to help underprivileged kids who were missing out on education. The result was a heartwarming story of hope, love, and community that touched the lives of many.

We called our campaign “Trees of Hope.” We wanted to create a space where people could come together to spread joy and make happy memories. So, we set up beautiful Christmas trees in the central lobbies of our client’s properties and placed empty bookshelves underneath them. The idea was simple – we asked the tenants of our client to place pre-loved books on these shelves, turning the trees into repositories of Christmas gifts for children.

The response was overwhelming. Our Trees of Hope campaign became the talk of the town, with thousands of books collected through the book donation drive. These books were used to set up reading corners at Smile Foundation centers, bringing joy and hope to children who needed it most.The response was overwhelming. Our Trees of Hope campaign became the talk of the town, with thousands of books collected through the book donation drive. These books were used to set up reading corners at Smile Foundation centers, bringing joy and hope to children who needed it most.